pixel ads - the next big thing in internet advertising?
SEO Expert, Brad Fallon: "If you haven't heard about pixel ads yet, not to worry. Soon, they may be everywhere.Pixel ads may be the next big thing in internet advertising. Unlike not killing bunnies for money, or selling crumpled pieces of paper, pixel ads actually make a lot of sense.
Let's say you'd like an ad on the home page of a web site that gets half a million unique visitors per month. On one such site, for example, a 166 x 200 pixel ad, goes for $1,500 per month. And that's the smallest ad you can buy.
But what if you could have an ad on that page for only $50 a month? I say that would be a great ad, even if it was much smaller.
What if you could buy an ad that was only 10 x 10 pixels (like one of the squares at the top of this page)? Then, you'd be there in front of all that traffic at a fraction of the cost.
At $1,500, you'd be paying $.045 per pixel. At $50 for a 10x10 ad, that's $.50 per pixel, around ten times more"
posted by Jen @ 5:23 AM
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