-->

Tuesday, September 20, 2005

It's not the method, it's the message...PPC problems

It's not the method, it's the message...: "pay-per-click problems are almost always a failure of the message, not a failure of the method.
In other words, pay-per-click is, in fact, an effective means of advertising. When pay-per-click campaigns fail, it's very rarely because there's a problem intrinsic to pay-per-click. It's usually because the message of the ad is wrong, or the targeting of potential buyers if off.
There's an interesting article today in the Cincinnati Post that explores this concept on a broader scale."

Google
Creative Commons Licence
This work is licensed under a Creative Commons License.