Eight Skills for Entry into SEM
Searching for a Career Eight Skills for Entry into SEM: "By Jim HedgerThere are however a few basic skills required beyond knowing one’s way around Dreamweaver.
Eight skills needed for entry into the SEO or SEM sector. (Ed. Note: In order of Jim’s perceived level of importance.)
First of all, this might seem a bit basic but knowing how computers work is fairly important.
Second, good search marketers are comfortable working with a wide range of software in order to perform a wide range of services on a client’s website or account. In their first week, new SEO or SEM practitioners will be asked to work with spreadsheets, spider tracers, rank checking tools, client management tools, bid management tools, and other pieces of software designed specifically for the search marketing industry. The ability to intuitively work one’s way through new pieces of software is highly valued by employers
Third, search marketers should have a slightly better than average command of the English language, even if they are marketing to non-English speaking users.
Fourth, a person looking for an entry level position in search marketing should possess well developed interpersonal skills.
Fifth, a strong working knowledge of how ISPs work is important
Sixth, search engine marketers need to have and maintain a high level of web design skills.
Seventh, search engine marketers need to be able to think like traditional marketers
Eighth, search engine marketers need to be efficient researchers.
One of the most compelling reasons to cultivate a career in the search industry is that it provides a front row view of the immense economic and intellectual forces that are rapidly changing the ways the world works. Over the past decade, the Internet has rewired the planet, allowing skilled workers from any part of the globe to participate in an economic system that can stretch anywhere wires, radio or satellite signals do. Google, Microsoft and Yahoo are literally changing the ways we communicate and these changes are coming more rapidly and affecting more people than any other evolution in human history. In one short decade, we have seen the major search engines replace venerable institutions and communications networks that served countless generations before ours. This is the ground floor; the elevator can only go up."
posted by Jen @ 6:00 AM
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