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Wednesday, September 14, 2005

Pay-Per-Call Cranks Up

Pay-Per-Call Cranks Up: "When most marketers think about search advertising, the pay-per-click model immediately springs to mind. But that could change if pay-per-call advertising takes off.
According to a report from the Kelsey Group, pay-per-call advertising - search advertising that generates phone calls rather than clicks could generate as much as $4 billion in revenue by 2009.

Benefits of the PPCall model for the local marketplace include:

PPCall potentially addresses the millions of small businesses that rely on the phone for leads and sales.
PPCall is less susceptible to fraud than clicks and is more transparent to local businesses.
PPCall helps "close the loop" in tracking offline consumer buying behavior "

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