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Tuesday, October 04, 2005

David Naylor � DaveN � Yahoo! Overture Bid Jamming

Naughty tricks and shenanigans department - get one over your main keyword rivals....Yahoo! Overture Bid Jamming David Naylor : "So what is bid jamming its something you can do in Overture(oops Yahoo search marketing). Bid jamming is when you raise your bid amount to just a penny below the top bidder ..

Bid Jamming : Ok, you pick the keyword you want to bid on and find that :

#1 is 25 ( what they pay is 5.01 ) <- silly boy !
#2 is 5 ( what they pay is 4.51 )
#3 is 4.50 (these guys pay .10 )

but you want to play in this keyword. So if you bid 24.99

#1 is 25 ( what they pay is 25.00 )
#2 you 24.99 (but you pay 5.01) <- Bid Jamming
#3 is 5 ( what they pay is 4.51 )
#4 is 4.50 (these guys pay .10p )
"

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