PPC, PFI, PFC: Google Adwords, Overture & all that jazz

The Purpose of Pay-per-Click - Part One: Short Term Campaigns

www.searchengineguide.com: "The Purpose of Pay-per-Click - Part One: Short Term Campaigns By Jennifer Laycock

Short term pay-per-click campaigns are ones that are setup with an end date in mind. They might be one-time launches, or they might be campaigns that are turned on and off over time for different reasons. Either way, the goal of these campaigns is usually to supplement other forms of marketing and not to serve as an on-going source of sales."

Campaigns goals could include:
"Seasonal sales
Jump start a new campaign
Keyword testing before organic campaign
Testing sales messages"

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posted by Jen @ 5:11 AM