SuperPages Rolls Out Pay-Per-Call
SuperPages Rolls Out Pay-Per-Call: "Verizon SuperPages.com has unveiled a new pay-per-call offering, and is calling the product a "huge" component of its local and national sales strategy for online marketing products.The offering, dubbed "Pay For Calls," works in a fashion similar to other pay-per-call services in the market. It applies a dedicated toll-free or local telephone number to each ad. The number rings through to the advertiser's regular phone line.
Local marketers will pay from $2 to $6 per qualified call, depending on the business category. The company estimates 80 percent of its small business advertisers will be interested in the product."
SuperPages is also focusing a great deal of attention now on enhancing its appeal to local marketers. Last month, the company said it had begun placing campaigns with Google and Yahoo! on behalf of its small to mid-sized business clients....
Superpages.com Tries on Agency Hat: "Verizon SuperPages.com's local PPC advertisers have increased their local budgets to levels beyond what can be spent in its own network. Rather than turn them away, the company places their campaigns on rival PPC networks.... "
posted by Jen @ 7:22 AM
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