Keyword Prices Up In April
Search Ad Prices Up In April: "The average price for search ads increased 11 percent during the month of April. In March, the average keyword cost $1.75; in April, it was $1.95. That's according to the Fathom Online Keyword Price Index (KPI)...Seasonal trends caused some fluctuation in ad rates, though Fathom often advises taking advantage of off-season rates."
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