Create New Pages for PPC Search Landing Pages
www.clickz.com : "Create New Pages for PPC Search Landing Pages By Kevin Lee - Pay-per-click search's control is a gift. By not exercising that control, you hand it to your competition. ...10 reasons your existing Web site may be completely wrong for your PPC search landing pages...Considers:
Call to action.
Copy
Navigation
Animation
Personalization
Merchandising
Offer testing
Microsites
Domain name
Ambiguity
Concludes: If you didn't set aside a separate budget or additional internal resources to take your site beyond what's necessary for organic SEO, look closer and imagine the characteristics of the perfect landing page for each power keyword in your campaign. If those landing pages don't exist, create them.
posted by Jen @ 12:17 PM
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