Web Analytics Industry Confronts Cookie-Deletion Trend
E-Commerce News:Jupiter Research study on cookie deletion struck at the heart of the Web analytics industry. Released in March, the report said 39 percent of Web users acknowledged deleting cookies at least once a month, with smaller but still significant numbers eliminating them from their computers daily or weekly."The tempest caused by the Jupiter Research report showing widespread deletion of cookies was not surprising considering how important cookies are to tracking Web users. Without them, data on how many unique visitors a site was getting could be called into question, which in turn casts doubt on marketing moves and other decisions based on that data...
Jupiter's Petersen said the solution shows that the Web industry is seeking creative alternatives to the cookie dilemma. For his part, the analyst believes the best long-term solutions will be those that are "user-friendly" and "describe to the consumer what the site is trying to do and why." "
posted by Jen @ 12:37 PM
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