Overture presentation: Travelocity's first £10K PPC test
"Travelocity is now one of the largest online travel agents globally - but at its UK launch in 2001, the company had little marketing and minimal budgets. Sales volume needed to be increased within a very tight CPA.Travelocity carried out a successful test with Overture in early 2002 with a £10K budget.
Today, sponsored search is the single most important sales driving marketing channel – and PPS budgets have continued to increase in proportion to the overall marketing budget.
In some months as much as 50% of total online bookings can be attributed to search marketing."
posted by Jen @ 7:04 AM
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