How to Detect and Stop Click Fraud:
payperclickanalyst.com: "By: Eli Feldblum" covers what it is and what to do about it.Related ongoing case: Clicking To Steal (washingtonpost.com) "The case of Texas-based Auctions Expert International is a cautionary tale for marketers interested in search advertising -- the company earned money as an advertising affiliate, hiring "users" to click on ads linked to legitimate marketers. The company is now being sued by Google, but the problem, known as click fraud, persists, with experts saying fraudulent clicks account for as much as 20% of the clicks in some business categories."
posted by Jen @ 7:43 AM
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