Click Fraud Looms As Search-Engiine Marketing Threat
Forbes.com & Associated Press"Estimates vary widely on how much click fraud is going on in the $3.8 billion search engine advertising market...
In November, Google filed a lawsuit that revealed the search engine can't even trust some of its own advertising partners.
Houston-based Auction Experts International never responded to claims it collected at least $50,000 in illegitimate commissions by clicking on the ad links that Google delivered to its Web pages. But the site shut down and Google won a default judgment against one of its principals. ...
Once widely ridiculed, the idea (Adwords) has turned into a fast-spreading craze as more merchants realized substantially higher returns on search engine ads than on more traditional marketing campaigns conducted through the Yellow Pages, direct mail and newspapers."
posted by Jen @ 7:51 AM
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