SEARCH ENGINE AD TERM PRICES SKYROCKET
Adage"Holiday season competition among marketers to buy Internet search terms has become so fierce that some terms are selling for as much as $18.90 a single click, according to involved agencies...
Popular brand words marketers are paying premium prices for this year include "digital camera," "mobile phone," "MP3 player" and "iPod."
$18.90 per single click: Among seemingly similar terms, certain configurations can command a higher price. For instance, "Holiday business card" was fetching $18.90 per click; while "Business Christmas card" was priced at $10.50; "Corporate Christmas card," $10.50; "Holiday corporate card," $10.50; and "Company Christmas card," $7.51.
Search ad authorities point out that neither the price nor the action of search engine advertising is static. Advertisers don't know the true value of a phrase until they experiment with it live and their search ad agency checks the return on investment of bids constantly. The real-time nature of search advertising lets marketers modify their terms at any time -- and it has become common for rival retailers to jockey against each other with rapidly changing search term strategies."
posted by Jen @ 3:42 PM
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