Ave CPC Google
MediaDailyNews 12-10-04"Marketers who purchased sponsored listings on Google paid an average of 54 cents per click in the third quarter, up from 53 cents in the second quarter, according to a new report by Majestic Research...The report also revealed that Google's average revenue per query in the third quarter was 9 cents -- which is five times higher than JupiterResearch's U.S. industry-wide estimate of 1.8 cents per query. JupiterResearch also pegs average cost per click at just 36 cents, for all U.S. paid search.
Other key Majestic findings included that half of all Google searches in the second quarter included at least one paid listings in the results, and users clicked on a paid link about one out of every three times they did a Google search...
Some key statistics from Majestic's report appeared Wednesday night on John Battelle's Searchblog. Goldstein said the company issued a more complete report to its paid subscribers last week in preparation for a private conference "
John Battelle's Searchblog: "Thanks to Seth Goldstein (his blog is a good readBTW), I get fresh research from his company Majestic, and it always has interesting stuff...
- 98 percent of GOOG revs are from paid search. 65% of revs are domestic.
- Q3 domestic growth driven by 7% quarter to quarter increase in paid introductions (paid clicks), to 964 million, and a 2% quarter to quarter increase in average price per click, to 5%.
- Average CPC: 54 cents, up a cent quarter to quarter.
- Revenue per query grew 8.3% quarter to quarter to nine cents. (That's right, every search we do on Google makes them nearly a dime, on average).
- Overall US searches grew 6% quarter to quarter, Google powered searches grew by .2%.
- In Q2, 51.9% of all searches on the Google Network included at least one paid listing.
- Of those, 32% include at least one paid introduction.
That's nearly 17% of all searches ending up with a click on a paid link. "
posted by Jen @ 2:06 PM
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