Online advertising Spend Stats
Center for Media Research - Daily Brief"Online advertising expenditures totaled $696.2 million for September 2004, the highest figure since April 2004... Online Ad spending is lower than the high for the year so far in January, it has remained steady at a very healthy $650+ Million per month."
Top 10 Advertiser Categories September 2004
Rank Category Est. Expenditures Impressions
1 Tech $181,406,100 14,602,000,000
2 Finance $89,730,650 7,020,786,000
3 Auto $64,027,400 6,975,806,000
4 Retail $61,747,100 5,688,070,000
5 Business $50,274,300 4,427,728,000
6 Travel $47,382,700 4,286,857,000
7 Home $33,821,500 1,923,517,000
8 Ents $32,463,700 2,258,371,000
9 Sport/Leisure $30,720,100 2,184,377,000
10 Health $28,052,400 2,775,364,000
posted by Jen @ 11:56 AM
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