Google Adwords - 50% increase in ROI
DMNews.com"Advertisers participating in Google's contextual advertising network have seen a 50 percent increase in their return on investment in the past year, the company said yesterday. "
The figures from Googles free conversion tool were corroborated by Atlas DMT tracking.
Google attribute the increas "to the introduction in April of Smart Pricing, a Google technology that discounts the price per click for many content listings, and a drive by Google to improve ad targeting and quality for content listings."
Previously advertisers complained that "clicks on content listings converted at a much lower rate than search clicks"
At the SES trade show in Chicago Andrew "Goodman urged Google to give marketers more control over their advertising, including the ability to bid separately, use different creative and block publishers sending traffic that is not converting."
posted by Jen @ 9:43 AM
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