Search Engine Marketing whitepaper: Maximize the ROI of Your Search Engine Marketing by Measuring Beyond the Click-Through
Search Engine Marketing whitepaper: Maximize the ROI of Your Search Engine Marketing by Measuring Beyond the Click-Through: "The key to a successful search engine marketing strategy is constant testing, revising and optimizing based on metrics. In order to maximize your return on investment, you must measure the performance beyond click-through -- By measuring the complete interaction of your visitors with your site from acquisition to conversion to retention."
posted by Jen @ 12:35 PM
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