Search Marketing Beyond Google and Overture
Search Marketing Beyond Google and Overture: "alternative PPC networks fall primarily into three categories:1. General search
2. Verticals (e.g. Business.com, Industry Brains, Travelzoo)
3. Shopping (e.g. BizRate, Pricegrabber, Shopping.com)
benefits:the smaller networks provide hands-on customer service & lots of guidance for their customers.
Generally.. may be a lower conversion rate on these engines, but the cost is so much lower that it makes up for it...
downside: irrelevant traffic, suboptimal distribution, and fraudulent clicks...
FindWhat announced a new "pay per call" service, which would function in a similar manner as text link auctions, but would feature toll-free numbers."
posted by Jen @ 7:21 AM
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