Microsoft renews Yahoo! ad contract - Computer Business Review
Microsoft renews Yahoo! ad contract - Computer Business Review: "Microsoft Corp has renewed its deal with Overture Services Inc, owned by rival Yahoo! Inc for another year until June 2006, the companies have announced. The last deal, signed October 2003, was set to expire June 2005...MSN is believed to account for a material percentage of Overture's sales. Overture contributes to Yahoo's marketing services revenue segment, which represented 84% of the company's overall revenue in the last-reported quarter.
For this reason, these major deals are closely watched, particularly given the fact that Microsoft has vowed to catch up in the search market by bringing more of the technology in-house. MSN, for now, also uses a Yahoo-owned algorithmic search engine"
posted by Jen @ 11:16 AM
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