cost of keywords up MediaDailyNews 11-08-04
Aims to set benchmarks in paid online ads MediaDailyNews 11-08-04: "The cost of keywords grew 14 percent on average in October, due in large part to sharp spikes in the consumer services and retail categories, according to the latest monthly keyword price index from search engine marketing agency Fathom Online. The report said advertisers paid an average of $1.55 per keyword in October, an 18 cent increase over September's $1.37...For the report, Fathom Online looked at the 500 most popular keywords in nine categories, excluding brand names....While that concept may seem similar to that of the Dow Jones Industrial Average, McMahon pointed to several key differences. "The search market is more volatile because it has less volume," he said, adding that the Dow also has hundreds of times more trading activity than the paid search market. "One advertiser entering or exiting the market could affect prices."
posted by Jen @ 1:39 PM
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