How Paid SEM Helps Organic Search Optimization
How Paid SEM Helps Organic Search Optimization: "Data from a well-executed PPC campaign might be just the thing to get your team excited about putting more resources into organic SEO. Paid inclusion (PI) is also a great way to test the effect organic SEO could have. PI doesn't influence position (at least, not officially), but a good PI XML feed will at least include information about your site's pages in a clear, accurate manner."
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