Google & Overture local: Adding Offline Data to Online SearchiMediaConnection:
iMediaConnection: Adding Offline Data to Online Search: "In Google's case, you have the ability to purchase keyword phrases in your AdWords campaign based upon the location of the person that is performing a search for the specified terms. This means that you can buy paid keyword placement for a specific geographic area. If Google can identify the originating location of the searcher, and if it is within the area specified, your text ad will appear. Overture's program is a little different. It focuses more on the terminology used to search for a product or service and whether or not the search phrase contains a location specific term (Example: custom jeans Pittsburgh). The caveat? The bidder must have a physical location within the location term area. "Step 1: Define where your best offline customer lives
Step 2: Determine what keywords to use
Step 3: Buy the best areas with the best keywords
posted by Jen @ 7:36 AM
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