PPC, PFI, PFC: Google Adwords, Overture & all that jazz

Half Of All Ad Clicks Deemed Fraud MediaDailyNews 09-29-04

MediaDailyNews 09-29-04: "Pay-Per-Trick: Half Of All Ad Clicks Deemed Fraud"

PPC fraud essentially breaks down into two primary areas: Competitor fraud, in which competitors run programs that repeatedly click on competing advertisers' sponsored links in order to deplete their daily ad budget, or affiliate fraud, in which affiliates utilize similar programs that repeatedly click on a link in order to increase their compensation.

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posted by Jen @ 2:43 PM