iMediaConnection: Web Analytics 101
iMediaConnection: Web Analytics 101: "Web Analytics 101 Tuesday, November 02, 2004 By Brandt Dainow, Think Metrics..Don't know the difference between conversion rate and prospect rate? Learning more about the core metrics for Web analytics will help you calculate the ROI for your online advertising.
The aim of this article is to give you the few simple metrics you need to measure, and improve, your online activities"
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