How Paid SEM Helps Organic Search Optimization
How Paid SEM Helps Organic Search Optimization: "Data from a well-executed PPC campaign might be just the thing to get your team excited about putting more resources into organic SEO. Paid inclusion (PI) is also a great way to test the effect organic SEO could have. PI doesn't influence position (at least, not officially), but a good PI XML feed will at least include information about your site's pages in a clear, accurate manner."
AllBusinessNews: Pay-Per-Click To Guarantee Targeted Traffic!
AllBusinessNews: Pay-Per-Click To Guarantee Targeted Traffic!: "Pay-Per-Click " reviewed
eMarketer: eNews - the latest Market Research, Internet Statistics
eMarketer: eNews - the latest Market Research, Internet Statistics: "
Click Fraud a Growing Concern
...it is impossible to work out the extent of click fraud, Google and the other sellers of search advertising are mute on the subject, some marketing professionals believe that they account for up to 20% of paid search fees in certain advertising categories. Others say as much as 50% of cost-per-click advertising dollars are spent on fraudulent clicks. Big problem."
Forbes.com: AOL, Google Expand Alliance in Europe
Forbes.com: AOL, Google Expand Alliance in Europe: "America Online Inc. unit AOL Europe and Google Inc. on Tuesday said it has signed a new multi-year agreement that will provide AOL users with targeted advertising from the search engine giant's AdWords advertisers. "
