Interview with Josh Siegel of Yahoo Publisher Network (YPN) - Sugarrae
Looking for an alternative to Google Adsense? Check out this Interview with Josh Siegel of Yahoo Publisher Network (YPN) - Sugarrae: "Interview with Josh Siegel of Yahoo Publisher Network (YPN)" for the lowdown.The article covers ad targeting, publisher's interface, how to optimize ads performance.
Yahoo Publisher Network YPN is only available in the States at present
Specific recommends include:
Place ads above the fold, in non-banner format
Create ad appearance based on ad placement...inline listings perform well when they are blended in with content. Ads in a banner placement perform well when they stand out to
Target the ads on your site to your audience
Keep close track of your site performance, especially when experimenting with ads
posted by Jen @ 8:32 AM
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