Double-Digit Growth Continues in Paid Search
Double-Digit Growth Continues in Paid Search: "Double-Digit Growth Continues in Paid Search...Paid search ads continue to grow at a staggering pace according to Nielsen//NetRatings' AdRelevance unit with both Google and Yahoo reporting that they served significantly more sponsored search ads last month than they did in August. Google reports a 14% increase, with their ads totally more than 41 billion listings. Yahoo served a little more than half that amount with a little over 23 billion ads. Yahoo's numbers represented a 21% increase though, showing significantly more growth than Google.
...It's important to note that the number of ads shown is growing at a faster pace than search itself, making it clear that the growth is due to increased interest from advertisers rather than increased search inventory."
posted by Jen @ 6:50 AM
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