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posted by Jen @ 11:01 AM

Paid search growth over Christmas

DMNews.com


Article details rise in paid ad spends and increase in click throughs predicting increase in share prices for Google and YAhoo... "Goldman Sachs raised its earnings or revenue estimates for Google and Yahoo yesterday, citing strong growth of paid search and Internet advertising during the holiday shopping season"


DMNews.com

"The eSpending report estimate from Goldman, Sachs & Co., Harris Interactive and Nielsen//NetRatings... claims U.S. consumers spent $23.2 billion via the Internet in the 2004 holiday shopping season, up 25 percent from $18.5 billion in 2003."

NB: The reports exclude travel, which is usually the No. 1 e-commerce category

In a related report "DMNews.com

"Jack Myers, a media forecaster, last week released his 2005 ad-spending report, which has online advertising growing 30 percent next year. This would follow a 25 percent gain in 2004."

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posted by Jen @ 9:51 AM