What Agencies Need to Know About Local
Seems advertisers are starting to think of the Web as a geotargeting tool...What Agencies Need to Know About Local: "HT: Why is local intent so relevant?
GS: A person looking for a local retailer, entertainment outlet, or service business is often much closer in time to a buying decision, and their level of interest is greater. "Local clicks" very often represent better leads and convert better than general clicks. But a lot of local intent, such as users on AutoTrader.com or The Knot, is not tracked as such, so it's still a lot of guesswork on the agency's part.
local targeting options:
Major search engines' geotargeted ad products
Local newspaper, TV, and radio sites (some of which participate in networks) or news aggregators like Topix.net
Internet yellow pages sites (IYP) and local networks such as Centro
Vertical sites (e.g., travel, real estate, classifieds, moving, etc.)
Local or region-specific sites
Social networks or blogs
Geotargeting options through contextual and general ad networks and larger publishers
Pay per call in local directories
[And] I predict geotargeting on video "
posted by Jen @ 4:45 PM
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