Half Of All Ad Clicks Deemed Fraud MediaDailyNews 09-29-04
MediaDailyNews 09-29-04: "Pay-Per-Trick: Half Of All Ad Clicks Deemed Fraud"
PPC fraud essentially breaks down into two primary areas: Competitor fraud, in which competitors run programs that repeatedly click on competing advertisers' sponsored links in order to deplete their daily ad budget, or affiliate fraud, in which affiliates utilize similar programs that repeatedly click on a link in order to increase their compensation.
Search Engine Marketing: How to run a successful paid search campaign 101
Search Engine Marketing: Brains, Brawn or Finesse? - Pay Per Click Analyst |PPCA|: "What does it take to run a successful paid search campaign?"
Paid-Search Market 'Far from Mature' - Yahoo CFO Internet News Article | Reuters.com
Internet News Article | Reuters.com: "Paid-Search Market 'Far from Mature' - Yahoo CFO"
More on Hitwise New SEM Tool " MediaDailyNews 09-28-04
MediaDailyNews 09-28-04: "Hitwise Unveils New SEM Tool "
bid management software review Atlas One Point.Google Groups : SEM2
Google Groups : SEM2: " a comprehensive list of bidding rules that
you can use for AOP. "
Is PPC an Essential Tool? Jill Whalen - v basic explanation
Is PPC an Essential Tool?: "Jill Whalen
Articles - Bio Is PPC an Essential Tool?"
Overture heads toward automation | CNET News.com
Overture heads toward automation | CNET News.com: "Overture Services, the commercial search arm of Yahoo, plans to automate a portion of its ad-bidding system in the next month, an executive said Wednesday. Michael Harris, Overture's senior vice president of global product management, said the company will combine and automate two services for advertisers that it introduced last year--broad matching and phrase matching--which let marketers target keyword-related ads to a broader set of search queries across the Web. The resulting service is designed to take less effort and deliver more relevant clicks for advertisers, Harris said. Overture will distribute the service, called advanced match type, to Yahoo and Microsoft, both which had previously opted out of carrying Overture's specialty ads."
Newspaper sites take up paid search ads | CNET News.com
Newspaper sites take up paid search ads | CNET News.com: "Three British newspaper giants are taking up--or furthering their involvement with--the popular practice of placing relevant, search-based ads on their new media properties. The Financial Times, Guardian Newspapers and Independent News and Media have signed deals with Overture Services, a Yahoo subsidiary, to use its Content Match product. Content Match listings will surface on all channels of the Guardian Unlimited Web site (it already employs them on its Travel and Money channels) as well as on the Observer site and on several areas of FT.com and the Independent and Belfast Telegraph sites.
Earlier this month, Yahoo and Google settled a two-year court battle involving the companies' competing paid search services with Google agreeing to license several of Overture's patents."
