Pay per call at SES
DMNews.comBilled as the next big thing in online advertising pay per call is ideal for capitalising on the local search market....
Compared to search ads "For every click response you receive, you get three to five calls." according to Kevin Ryan of Did-it Search Marketing.
While Michael Kerans of FindWhat.com Inc "Telephone calls are between five and 20 times more valuable than clicks, [and] conversion rates to actual sales, more than 10 times that of clicks."
Marc Barach, chief marketing officer at Ingenio said:
"When people go online to find local commercial businesses, they're ready to transact now," he said. "They're not actually in an information-gathering mode. They're in a solve-my-problem mode. The research that we have done shows that about a third of that market is ready to buy now, and somewhere about 59 percent is ready to buy in two weeks."
posted by Jen @ 10:04 AM
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