PPC, PFI, PFC: Google Adwords, Overture & all that jazz

Affiliate Marketing and SEM Revisited

Affiliate Marketing and SEM Revisited: "I discovered all my initial assumptions were wrong. My position was if you ran an affiliate marketing program, you should prohibit your affiliate network from engaging in any paid search advertising. It would drive up bid prices. You'd end up competing with yourself, effectively, for a finite number of paid search positions on a finite universe of keywords. What I learned convinced me I was wrong. To review, the merchants I interviewed taught me three things:
Affiliates extend your paid search advertising budget.


Competing with affiliates on the same keywords is valuable because they help you dominate the page.


If your affiliates are restricted from paid search advertising, they'll simply switch teams and bid for the same keywords on behalf of your competition."

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posted by Jen @ 3:17 PM