Digital Web Magazine - Organic or Paid Marketing
Digital Web Magazine - Organic or Paid Marketing: "While you might have purchased some single keywords or two/three keyword combinations, 38% of all searches are of 3 or more words (Jupiter Media). This means that while you have purchased the phrase XY, the person who clicked on your ad actually searched on ABXY or BXYZ etc. By extracting these terms from the access logs, and correlating which actual phrases turned into a successful visit (sale/lead/other), you now know which terms to emphasize, and which ones to remove from the Web site, as part of optimizing the content for the search engines (an organic component)."
posted by Jen @ 5:59 AM
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