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Wednesday, May 26, 2004

Study questions Google's long-term dominance | CNET News.com

Study questions Google's long-term dominance | CNET News.com: "Ask Jeeves garnered the most clicks on advertisements, followed by Lycos, MSN, Yahoo and Google, respectively. Google provides Ask Jeeves with search-related ad links. Watkins said part of the reason why Google lags behind its competitors is the company's stringent practice of keeping ads well marked, while the other sites sometimes mix solicitations in with regular search results"

"When it comes to advertising, the real issue is the total number of unique users, so Google still wins out. Even if a smaller number of people using a different site click on ads more frequently, at the end of the day, it's a numbers game,"

Google
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