Overture - Advertise Your Site (PPC Basics)
Overture - Advertise Your Site (Basics)Yahoo
Reach more customers with Site Match
Site Match, a new service provided by Overture, is part of Yahoo! Search's Content Acquisition Program (CAP). The program includes a simple submission process, frequent content refreshes, and detail reporting.
Eliminate guesswork: Ensure that your pages are reviewed and included in the Yahoo! Search index quickly and refreshed frequently.
Drive More Leads: Complement your Precision Match™ listings by expanding your coverage on search results pages.
Gain Marketing Insight: Use detailed reporting information to improve your pages and optimize program performance.
Key Distinctions between Site Match and Precision Match
Site Match
Web page submission program
Listings appear in the main body of the search results page
Position determined by the relevance of your site content to the user's search request
Listings automatically generated based on your Web page content
Please note: All URLs must pass initial and ongoing quality review to be included. Participation in the program does not guarantee rank in search results; rank is determined by assessing site quality and relevance to search terms.
Precision Match
Paid listing advertising program
Listings appear in the sponsored search results sections of partner sites
Position determined by bidding on a specific keyword
Advertisers create listings by writing titles and descriptions
Summary of Site Match Benefits:
More exposure for your site - reach more than 75% of active internet users*
A simple, single point of submission to multiple web portals such as Yahoo!, AltaVista and AlltheWeb
Frequent refresh of your pages - every 48 hours
Daily reporting to track and optimize performance
Site Match Xchange™ for Large Customers
Site Match Xchange is available for customers with budgets of $5,000 per month or more, and who want to submit 1000+ Web pages to the program. For these customers, we provide a dedicated account representative and an XML feed for Web pages. Please contact your Overture Representative for more information.
Please note: All URLs must pass initial and ongoing quality review to be included. Participation in the program does not guarantee rank in search results; rank is determined by assessing site quality and relevance to search terms.
posted by Jen @ 11:17 AM
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