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Tuesday, October 18, 2005

Online Gambling, health adwords

Online Gambling, making a living betting online: "Online Gambling" and health related keywords amongst the highest cost followed by travel keywords.

Google

Sunday, October 09, 2005

pixel ads - the next big thing in internet advertising?

SEO Expert, Brad Fallon: "If you haven't heard about pixel ads yet, not to worry. Soon, they may be everywhere.
Pixel ads may be the next big thing in internet advertising. Unlike not killing bunnies for money, or selling crumpled pieces of paper, pixel ads actually make a lot of sense.
Let's say you'd like an ad on the home page of a web site that gets half a million unique visitors per month. On one such site, for example, a 166 x 200 pixel ad, goes for $1,500 per month. And that's the smallest ad you can buy.
But what if you could have an ad on that page for only $50 a month? I say that would be a great ad, even if it was much smaller.
What if you could buy an ad that was only 10 x 10 pixels (like one of the squares at the top of this page)? Then, you'd be there in front of all that traffic at a fraction of the cost.
At $1,500, you'd be paying $.045 per pixel. At $50 for a 10x10 ad, that's $.50 per pixel, around ten times more"

Google

Saturday, October 08, 2005

Google's adword ad for blogging help - Google Search

blogging help - Google Search: "New - Google Blog Search
Google's search engine specifically
for blogs - Fast, relevant & fresh.
blogsearch.google.com"

Google

Wednesday, October 05, 2005

How to Test AdSense versus Yahoo! Publisher Network

Step-by-step guide to using PHPAdsNew to rotate AdSense and YPN ads on your site, posted by Barry Schwartz posts at SE Roundtable:
Dynamically Delivering AdSense & YPN Ads on Rotation: "it is against the terms of service to have YPN & AdSense showing on the same page. The only legal way to test both AdSense & YPN against each other is to have them show randomly but not overlap each other....I heard this can be easily done using PHPAdsNew, which I currently use on this site anyway. So that means you can now take advantage of the site targeting option by Google AdSense to get your ads on this site."

Click for "How to Guide on Setting up PHPAdsNew to deliver YPN & AdSense Ads dynamically"

Google

Tuesday, October 04, 2005

David Naylor � DaveN � Yahoo! Overture Bid Jamming

Naughty tricks and shenanigans department - get one over your main keyword rivals....Yahoo! Overture Bid Jamming David Naylor : "So what is bid jamming its something you can do in Overture(oops Yahoo search marketing). Bid jamming is when you raise your bid amount to just a penny below the top bidder ..

Bid Jamming : Ok, you pick the keyword you want to bid on and find that :

#1 is 25 ( what they pay is 5.01 ) <- silly boy !
#2 is 5 ( what they pay is 4.51 )
#3 is 4.50 (these guys pay .10 )

but you want to play in this keyword. So if you bid 24.99

#1 is 25 ( what they pay is 25.00 )
#2 you 24.99 (but you pay 5.01) <- Bid Jamming
#3 is 5 ( what they pay is 4.51 )
#4 is 4.50 (these guys pay .10p )
"

Google
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